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Marketing Basics
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Course Content
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Lessons
Introduction
Course Objectives
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Module 1
What is Marketing?
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What is a Market?
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Marketing is Not Selling
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Understanding Customer Needs
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Defining Your Product or Service
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Knowledge Check
1 Quiz
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Knowledge Check
Lesson Content
Module 1: Review Questions
Module 2
Common Marketing Types (I)
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Direct Marketing
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Active Marketing
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Incoming Marketing
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Outgoing Marketing
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Knowledge Check
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Knowledge Check
1 Quiz
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Knowledge Check
Lesson Content
Module 2: Review Questions
Module 3
Common Marketing Types (II)
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Guerrilla Marketing
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B2B Marketing
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B2C Marketing
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Promotional Marketing
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Knowledge Check
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